27 Jul Losing Keywords and Control
Google has been making big changes, especially with artificial intelligence (AI). With things like automatic updates, it’s becoming a nightmare for search engine marketers.
Google has been drastically utilizing AI within bidding strategies while making it harder for the machine learning technology to understand a brand’s audience without doing some form of broad targeting. This is not ideal for a company with a smaller budget.
So, before immediately changing your ad account according to Google’s recommedations, learn why you should step back and take another look at what they’re suggesting.