We often think digital marketing is a tactical role when it’s actually very strategic. Digital marketing should incorporate the sales funnel. The funnel tells marketers exactly what your message should be saying and when. One size does not fit all. Therefore, it’s important to really analyze your web visitors.
Since a very small percentage of website visitors fall into the decision stage of the sales cycle, Marcom Content by Ashley, LLC (MCA) will help you to develop content that is for more than asking someone to “buy.” Digital content will target every type of user no matter where they are at in the cycle. From awareness stage social posts to consideration stage web copy, MCA knows how to guide the user down the funnel through inbound marketing best practices.