We often think digital marketing is a tactical role when it’s actually very strategic. Digital marketing should incorporate the sales funnel. The funnel tells marketers exactly what your message should be saying and when. One size does not fit all. Therefore, it’s important to really analyze your web visitors.
Since a very small percentage of website visitors fall into the decision stage of the sales cycle, Marcom Content by Ashley, LLC (MCA) will help you to develop content that is for more than asking someone to “buy.” Digital content will target every type of user no matter where they are at in the cycle. From awareness stage social posts to consideration stage web copy, MCA knows how to guide the user down the funnel through inbound marketing best practices.
We can work with Shopify, WordPress, Wix or our custom platform. MCA does not believe one solution fits all, so we work with you to see which platform meets your needs. Our websites are responsive and include analytics, such as Google Analytics and Google Search Console. We can provide you basic optimization or a robust monthly package.
From concept to completion, Ashley and her team expertly built, launched and hosts the SAS Organizing Solutions website. Their thoughtful consideration of the company needs, culture and services offered has resulted in a site that beautifully reflects the business and me, its owner. I appreciate their expert guidance, attention to detail and ongoing interest in optimizing the site. - Shelley Schweitzer, owner at SAS Organizing Solutions
On average, it takes six months to start seeing results from optimization efforts. That number is determined by the amount of online competition in your marketplace. Some industries, such as manufacturing, can receive faster results. The below numbers are from a popular flooring manufacturer who embraced inbound marketing to the fullest in 2018.
NEW & QUALIFIED LEADS
PERCENT INCREASE IN ORGANIC TRAFFIC
PERCENT INCREASE IN EMAIL TRAFFIC
NEW EMAIL SUBSCRIBERS