Creativity is playing a vital role in how marketers are breaking through all the noise and getting their audience’s attention. Because of a lack of knowledge and the inability to understand how all the pieces of marketing work together, the marketing campaigns are ineffective and lackluster. Now that online marketing has gotten more sophisticated with technology, audiences are expecting the online world to be cutting-edge and provide a solid understanding of their needs. By utilizing creative thinking, you can help your campaigns to stick out and be memorable.
This e-book talks about how advances in technology are forcing marketers to take a strategic and unique approach. The 21st century marketer must utilize creative thinking into their campaigns in order to be heard. Marketers must think like innovators and act like entrepreneurs. Creativity includes the customer journey and must be personalized to leverage data in the right way.