Marketers of the past thought like artists, managers and promoters. Today, they need to think like innovators and entrepreneurs. In the current business environment, marketers need to work with technology while leveraging creativity to the fullest. In this e-book, you’ll see how the changes are redefining the nature of creativity in marketing because the measure of success now fully relies on quality content.
Creativity needs to be at the core of every marketing campaign. This isn’t the association of words and pictures. Creativity in marketing includes the entire customer journey, finding unique and relatable ways to communicate the right messages when your audience is looking for them.