Did you know that many marketers consider blogging to be a big part of their content strategy? “Oh My Word!” is Ashley Schweigert’s marketing blog, where she talks about the importance of content and strategy. Ashley has a real passion for marketing and communications and believes your message is a key part of conversion optimization. Her posts include trends and industry happenings within the realm of digital and traditional marketing and communications. Because of her vast experience in sales, marketing and communications, Ashley knows the breadth and depth of all things related to the funnel. She’ll talk about those topics she can’t fit in her meetings. From search engine optimization to marketing automation, there’s just so much to say. In this blog, she’ll talk about it all, including the importance of strategically placing your message within your deliverables to help bring that lead down the funnel.
The landscape of SEO changes and Ashley has a lot of opinions about it. Learn about her theories and some of the newest technological impacts. She’ll go into how visibility and rankings are determined while being real about search intent.
Either it is Google Adwords or Facebook advertising, Ashley knows all about the platforms to showcase your business. She’ll speak about the key ways to generate revenue through digital advertising.
Content and search are now entirely entwined. Ashley speaks about how to create quality content that helps a user to go down the funnel. Great content is the key differentiator between brands and Ashley has a lot to say about it.
Social media is more than creating a bunch of posts. Your social can actually increase visibility and further impact brand awareness. Ashley provides insight on how to increase new visitors and maintain returning visitors.
Learn about what is needed from the 21st century marketer by reading MCA’s campaign, “Connecting the Creative Current.” It talks about the process of being a creative problem solver by leveraging technology and storytelling to create memorable marketing. Read More
Ashley Schweigert owns MCA, and she’s a freelancer and consultant for marketing, communications and digital services. She has a background in sales and fully understands the funnel. Therefore, she has merged her experience with sales, marketing and communications to help clients to look at their business holistically while targeting their audience with precise messaging for where they are at in the funnel. Learn More
Ashley also co-hosts on podcasts and speaks at different events. To hear what Ashley has to say, listen to a previous podcast. Topics include search engine marketing, advertising and anything that will help people to produce quality marketing deliverables. Learn More