PODCASTS WITH MATT BAILEY

Either it be a new trend or algorithm update, learn what Ashley Schweigert thinks about marketing communications. Hosted by Matt Bailey, author and highly rated speaker, “The Endless Coffee Cup” is a weekly discussion of marketing news, culture and media.

HAVE SEO BEST PRACTICES CHANGED?

At the end of the day, all marketing comes down to producing valuable and quality content. Learn how that applies to search engine optimization by listening to this podcast.

STRAIGHT TALK ABOUT GOOGLE ADS

Google Adwords can be frustrating, if not overwhelming. Learn about the different elements for setting up a campaign by listening to this podcast.

BUSINESS PLANNING

No matter how big your business is, learn why it is imperative to have a marketing plan by listening to this podcast.

INVESTIGATING INFLUENCER MARKETING

Most businesses love influencer marketing, but there are a lot of negatives to evaluate before spending those dollars on a celebrity.

DEFINE CONTENT MARKETING

Content marketing is more than a buzzword. Strategic content creation and distribution is key to telling a brand’s story and connecting to an audience.

DON’T GO CHASING ALGORITHMS

The reality is that algorithm updates aren’t the be-all-end-all. There’s much more that happens when your website loses rankings, so you should look at more than an update.

TAP INTO NEUROMARKETING

There is a part of your brain that makes decisions quicker than your rational thought. Marketers must understand this to be truly successful.

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