E-Books

marketing and communications resources

Read about marketing trends and industry happenings in Ashley Schweigert’s e-books. While these are for sale on Amazon, you can download the easy reads straight to your laptop or tablet for free.



Courses

trade show marketing

Coming soon! From search engine optimization to mapping out your brand’s story, Ashley Schweigert will show you how to get started with these courses. You take them in the comfort of your own home, and they will help you to get your marketing and communications initiatives off to a good start.


Webinars

webinars

Missed a webinar? Don’t worry about it. You can always listen to a recording. These webinars talk about what to look for as you build out your strategies,¬†along with some key trends happening within the marketing industry.





Develop a passion for learning. If you do, you will never cease to grow. - Anthony J. D'Angelo


Download How-To Material

How-Tos

From free templates to how-tos, download supporting material for helping you to get tasks completed according to best practices. These materials will describe the necessary steps on how to complete marketing and communications tasks. They will break down the big picture and show you the process for getting your tasks completed in an efficient manner.

 



An Integrated Approach


It’s important to keep learning as a marketer in today’s world. Technology develops and new roles are needed to help the team analyze data and to target an audience. Creating a marketing department with integration in mind incorporates a systematic approach in which all business communication with customers and stakeholders consolidate under a single theme or brand. The cohesiveness presents credibility and understanding of the target audience. In order for marketers to be consistent in every deliverable, they need to understand the channels. This e-learning center will help you to gain the knowledge for developing your mind in a demanding¬†world where content is needed to help make decisions.


Search Engine Optimization


search engine optimization

Learn about search engine optimization and why it’s more important than ever to understand the basics in order to market to your audience.



Search Engine Marketing


search engine marketing

Learn about search engine marketing and what goes into creating excellent campaigns that will help you to generate leads and revenue.



Inbound Marketing and the Funnel


inbound marketing

Learn about inbound marketing and why it’s a strategic approach to creating quality content to meet your audience with where they are at in the buyer’s journey.



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