A strategic communications
approach should include public relations, employee communications, corporate mission statements, media relations and more. Marcom Content by Ashley, LLC (MCA) will take a higher-level look at your communicative efforts to make sure your messages are consistent with your audience. We will create a stronger link between the “what” and the “how” of content being communicated. All communication efforts will meet a common goal. MCA will make sure your messages align with the company’s overall strategy to enhance a strategic position in the marketplace.
With a variety of communications services, MCA can help you with your media relations efforts to your employee communications. All communications will work together to bring a consistent and authentic message to your audience.
SAMPLES AVAILABLE UPON REQUEST
PRESS RELEASES
From direct mail to brochures, MCA can create you copy that will get your audience’s attention by helping you to concept a beautifully designed piece. Since most people are online, print copy needs to catch the eye in a fun and creative way.
BYLINES/ARTICLES
It’s essential that your sales team has the tools to be successful. MCA can develop sell sheets that align to the modern-day funnel, helping your company to close those deals.
MEDIA/ANALYST RELATIONS
MCA truly knows the worldwide web. By conducting keyword research, we will incorporate targeted copy by each stage of the buying cycle into your website. After all, every web page serves a different purpose.
PHONE PITCHING
MCA will truly showcase your subject matter expert’s personality and story by demonstrating their value and expertise in the marketplace.
PITCH DEVELOPMENT
Not every sales rep is a natural born seller. That’s why MCA develops pitches to truly start those conversations by being relational and insightful.
INTERNAL/EMPLOYEE COMMUNICATIONS
MCA can develop white papers, case studies and ebooks to help you to build that email list. Inbound marketing is here to stay and gated content is needed to attract and nurture those leads down the funnel.
