11 Aug

Posted at 20:15h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Google's update in May has everyone in the digital world going crazy. While SEO is largely about content, this update focuses more on the technical...

19 May

Posted at 11:17h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]With all the privacy laws and algorithm changes, Google is making big changes within its products. Unfortunately, these changes aren't great for marketers. Earlier this year,...

01 Dec

Posted at 13:25h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Marketers are to be empathetic, as they can use empathy to convince their target audience to use a product or service. Empathy is defined as...

01 Dec

Posted at 13:24h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]The keywords in your web content make it possible for people to find your site via search engines. A well-optimized website speaks the same language...

01 Dec

Posted at 13:22h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Funnels cannot be dead, but there can be many shapes to lead acquisition. There is the buyer’s journey and then there is the marketing funnel....

01 Dec

Posted at 13:21h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]There is a part of your brain that makes decisions quicker than your rational thought. Marketers must understand this to be truly successful. Neuromarketing is defined...

01 Dec

Posted at 13:20h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]The reality is that algorithm updates aren’t the be-all-end-all. There’s much more that happens when your website loses rankings, so you should look at more...

01 Dec

Posted at 13:18h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Content marketing is more than a buzzword. Strategic content creation and distribution is key to telling a brand’s story and connecting to an audience. Traditional marketing...

01 Dec

Posted at 13:14h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Most businesses love influencer marketing, but there are a lot of negatives to evaluate before spending those dollars on a celebrity. More and more brands choose...

01 Dec

Posted at 13:11h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Creating a business plan is something you should not overlook, no matter how big or small your business is at the moment. It is the...

01 Dec

Posted at 13:10h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Google Adwords can be frustrating, if not overwhelming. The interface is not intuitive, and the recommendations aren't always geared towards your business goals. There are...

01 Dec

Posted at 12:58h in podcast by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]With the help of search engine optimization (SEO), you can accumulate backlinks to gain popularity, and you can leverage keywords to gain rankings. And, while...

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