[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Marketers are to be empathetic, as they can use empathy to convince their target audience to use a product or service. Empathy is defined as...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]The keywords in your web content make it possible for people to find your site via search engines. A well-optimized website speaks the same language...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Funnels cannot be dead, but there can be many shapes to lead acquisition. There is the buyer’s journey and then there is the marketing funnel....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]There is a part of your brain that makes decisions quicker than your rational thought. Marketers must understand this to be truly successful. Neuromarketing is defined...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]The reality is that algorithm updates aren’t the be-all-end-all. There’s much more that happens when your website loses rankings, so you should look at more...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Content marketing is more than a buzzword. Strategic content creation and distribution is key to telling a brand’s story and connecting to an audience. Traditional marketing...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Most businesses love influencer marketing, but there are a lot of negatives to evaluate before spending those dollars on a celebrity. More and more brands choose...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Creating a business plan is something you should not overlook, no matter how big or small your business is at the moment. It is the...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]Google Adwords can be frustrating, if not overwhelming. The interface is not intuitive, and the recommendations aren't always geared towards your business goals. There are...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" css=".vc_custom_1587112073726{margin-left: 70px !important;}" el_class="row-margin"][vc_column width="2/3" css=".vc_custom_1587116402161{padding-right: 80px !important;}" el_class="column-padding cstm-col"][vc_empty_space height="50px" el_class="cstm-space"][vc_column_text]With the help of search engine optimization (SEO), you can accumulate backlinks to gain popularity, and you can leverage keywords to gain rankings. And, while...

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