Trade shows are no longer networking events. They provide immersive experiences for attendees to really see what your brand is all about, which is why your story is so important. Your story can be presented in your demonstrations, displays and collateral.
Marcom Content by Ashley, LLC (MCA) knows that this can be hard for small businesses to really invest in when there’s a limited budget. We have worked with many companies of all sizes and can help you to get your message heard. We can help you to build a campaign to promote excitement at your booth, and we can help you to position yourself as a thought leader through presentations and collateral.
If you don’t have a new product or service, don’t worry about it. MCA can help you to build some buzz around your business. Glitz and glamour dominate the trade show space, which isn’t an option for small businesses. We will help you to build that Hollywood type excitement with our creative ideas and smart targeting.
From renting a page in the show’s daily newsletter to creating your own form of advertisements, MCA will help you to look at the best option for targeting your audience on a limited budget. We will even leverage digital to help you to get those attendees conducting search queries.
Your booth design is everything. It’s your first impression, so it must be perfect. MCA will help you to design your booth in a professional and engaging way. While we want to get your audience’s attention, we also want to make sure your brand is presented with the utmost professionalism.
MCA talks about the funnel in almost every conversation they have with their clients. While a trade show is for selling, most of the attendees are in the awareness stage of the sales funnel. Therefore, you’ll want to have meaningful collateral that will help you to establish credibility.