WHAT HAPPENED TO GOOGLE ADS?

With all the privacy laws and algorithm changes, Google is making big changes within its products. Unfortunately, these changes aren’t great for marketers.

Earlier this year, new advertisers signing up for Google Ads got to experience this firsthand. From starting the account to data analysis, the experience is elementary, to say the least.

While Google is trying to make it easier for advertisers with little experience to use its platform, they are just making the entire process unclear and practically incomplete from a strategic level. Marketers are forced to enter smart campaigning, and they are given a limited toolset to manage such campaigns.

It’s clear that Google is aiming to put automation at the forefront. While automation can make your job a lot easier, it can also remove all the control, putting you at risk for spending more money on clicks.

All of the changes are pointing to broader targeting. When you target on a broad level, you risk spending money on clicks that aren’t really from your target audience. The more exact and targeted you can be with your keyword use, the better your campaigns will be on your budget.

In this podcast, learn about Matt Bailey’s and Ashley Schweigert’s take on the present state of Google Ads. Are marketers going to be forced to abide by this new format? Before you launch a new campaign, learn why Google’s “smart” campaigns aren’t so smart.


ABOUT ASHLEY

Ashley Schweigert

Ashley Schweigert owns Marcom Content by Ashley, LLC, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.



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