DEFINE CONTENT MARKETING

Content marketing is more than a buzzword. Strategic content creation and distribution is key to telling a brand’s story and connecting to an audience.

Traditional marketing has become less effective over time. The trend of marketing has changed. Content marketing is a strategic marketing approach that allows you to focus on disturbing and creating consistent and relevant content to attract and retain a defined audience. Instead of pitching products, you provide useful content to your target audience to help them find solutions.

Learn more about content marketing by listening to Matt Bailey and Ashley Schweigert in this podcast:


ABOUT ASHLEY

Ashley Schweigert

Ashley Schweigert owns Marcom Content by Ashley, LLC, and she believes in having an integrated marketing approach, incorporating strategy, digital, copywriting and communications.



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